Search Engine Optimization at TCCI
Search Engine Optimization is a technique and strategies which helps search engines find and rank your site higher than the millions of other sites in response to a search query, increase the number of visitors to a website obtaining a high-ranking placement in search results.
Search Engine Optimization is a marketing discipline focused on growing visibility in organic search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Search Engine Optimization —from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.
Why does website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoosearch engines!
When you start new your business, people are not aware of your product or service. Then how do they reach to you? So, first step of to grow your business is marketing or publicity of your business.
SEO provides best platform to marketing your product or service to the people. If people do know then they visit your website, where you have to provide all details regarding your product or service, these contents should be in such a way that people should be attracted to take interest in your business.
The world of SEO is complex, but most people can easily understand the basics.
Types of SEO
There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision.
Keyword analysis is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic.
There are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
Search engine optimization is a good way of marketing a website.
Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).