The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Two Types of SEO:
There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). There are of course differing opinions about the nature of each type of SEO Services.
Content is King
Many sites suffer from lacklustre rankings because of duplicate content and the mistaken belief that any content is good content. Good content may be king, but duplicate content is poison to the health of a website.
Most import thing is to set goal for your website means you have to decide keywords those you want to search on website. Before doing any search engine optimization for your website, it is necessary to set goals towards which you can strive. The most basic of these goals is ranking for a particular set of keywords. Though you may think the most popular keywords in your industry are the ones for which you should rank, it is important to keep in mind that quality (like in many other things), as opposed to quantity, is what is important.
Make your titles and headings descriptive but simple.
Make sure your textual content is well researched, well written, and useful in some fashion.Include keywords in your file names.
Always work on improving your content and keeping it up-to-date.
You have some wonderful, and unique content on your site, there are some basic linking strategies you can utilize to get you started on the right track.